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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

Content Management System (CMS)

Our clients can modify the content of their websites themselves, without having to rely on their webmasters to update content for them. Many web-based packages are available to do this. Our selection of a particular package depends on the type of content, the number of contributors to the content, and the types of features that are needed in the presentation and management of the content. These systems can be obtained on the open source market and then customized by our designers and programmers; or systems can be custom-coded from scratch by our programmers to specifications.

Classic Content Management System (CMS)

A traditional content management system is used to build a classically-designed website for small to large enterprises. Web pages are organized in a hierarchical pattern, with standard navigation. However, many additional features are available to the website visitor in these systems, including polls, content voting/rating, forums, media galleries, events calendar and RSS feeds. Among the items in the feature list for the administrator or web site owner are: advertising banners can be managed; the display of content can be scheduled in advance; multiple language versions can be supported; groups of contributors can be granted access to specific features. Popular open source CMS systems are Joomla, Mambo, Typo3, WebGUI, PHP-Nuke and PostNuke.

Blog

Blog is a relatively new word derived from "web log". In brief, a blog is a journal or diary that is on the web. The blog author usually adds content on a daily or weekly basis. Entries are often time- and date-stamped and can be chronologically organized in an archive. Each blog entry can be "tagged" or categorized for better organization and retrieval. Blogs also allow the inclusion of pictures. Some blogging systems allow multiple authors, and are useful tools in collaborative writings. A popular feature of a blog is the ability for readers to write comments, serving as instant "letters to the editor." Reader comments can be posted immediately, or kept on hold until the blog owner authorizes publication. Blogger.com is a free service from Google, while popular open source blog systems are WordPress and Drupal.

Photo Gallery

A photo gallery system allows our clients to create multiple photo albums of events, people, products and services that web visitors can view. The creation of each photo album, and the choice of photos with descriptions is controlled by an administrator. The most common open source gallery management software is Gallery. Galleries are also supported features in some CMS systems. However, the practice of installing custom photo galleries on your web server seems to be going by the way-side as free and inexpensive services like Picassa and Flickr become widely-used and stable products. Instead, images are published to these service providers and simply embedded into your web pages, frequently as a slide-show.

Calendar of Events

An on-line calendar is useful for promoting workshops, seminars, special holiday business hours, and other regularly changing activities. A calendar system can be found as a feature in a CMS system or it can be custom-developed.