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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

Portfolio of Retail Food Business-to-Consumers (B2C) Websites

Drink Vazoom

Drink Vazoom screen shot

The Drink Vazoom website is bright, colorful and crisp like Vazoom itself. A brief homepage animation presents their flavors on a color-splash background for an eye-catching graphic. The website includes a full-featured catalog and shopping cart for retail customers, plus only four brochure pages: nutritional information, product descriptions, merchandising materials for wholesalers, and a contact form. The entire website will then be available in a handful of languages for a global audience.


Bakery de France

Bakery de France screen shot

This website design starts with great photos that are expertly “Photoshopped”. A simple and brief slide-show on the home page promotes the variety and quality of their product line. The clean white background on the interior pages focuses all the attention to their outstanding artisan breads and baguettes. Visitors can see detailed images and descriptions with nutritional information in the product showcase, which serves both wholesale and retail customers.


Gourmet Touch Bakery

Gourmet Touch Bakery screen shot

Gourmet Touch Bakery has significantly increased its marketing clout with clever use of the web site. By incorporating many customer testimonials, this merchant is able to rank well in the search engines for the towns he wishes to serve. The photo gallery is updated by the baker/owner with his latest custom-baked goods. This photo album is used by area restaurants and catering facilities to showcase to their customers the wide selection of custom creations. Finally, an order form is presented for the site visitor to place a custom order for either pick-up or delivery.


Mangels Chocolates

Mangels Chocolates screen shot

The only thing "modern" about Mangels Homemade Chocolates is their new website! Like any other catalog and shopping cart, orders are placed on-line, payment is processed, and the products are shipped right from the kitchen. Candies and chocolates can be prepared to order, although fresh inventory is readily available for walk-in or on-line sales. The catalog descriptions, photos and prices are all maintained in-house by staff.