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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

Portfolio of Retail Goods Business-to-Consumers (B2C) Websites

Kevyn Aucoin Beauty

Kevyn Aucoin screen shot

Kevyn Aucoin Beauty focused on achieving a fresh design that would complement their enhanced product line and packaging. The design features fashion models expertly made-up with Kevyn Aucoin Beauty products with quotes from their legendary founder. Visitors can browse the make-up lessons to learn how to use the products. Website visitors can shop, locate a store, and submit inquiries about the products.


Lisa Freede · Designer · Celebrity Stylist

Lisa Freede screen shot

This black and white design puts all the attention on the chic jewelry worn by international celebrities. Lisa Freede's products are sold world-wide, in stores, and through the on-line catalog and shopping cart, which is maintained by her staff. Approved wholesalers can place orders online at wholesale prices. The website features store locations, press, and celebrity customers.


H Williams

H Williams screen shot

Sophisticated, classy, chic and simple are words to describe this website designed to showcase collections of high fashion footwear and handbags. An animated slideshow presentation introduces the products on a monochromatic grey and white palette. The website includes the designer's biography, press clippings, and contact information.



ZatsWho screen shot

ZatsWho is a BIG little business with only one product to sell at launch. The solution for this start-up entrepreneur is an inexpensive, hosted, e-commerce service that provides a selection of pre-designed templates to customize. Wholesale pricing with on-line ordering is also available for registered wholesalers. All major credit cards are accepted. As the product line grows, the catalog will also grow. Additional web pages include testimonials, slideshow demos, instructions for games, and a TV video interview.


M & J Variety Distributors

M&J Variety Distributors screen shot

M & J Variety Distributors is a nationally recognized provider of hard to find and discontinued toys, novelties and collectibles. This is a redesigned and reorganized website taking advantage of newer and more robust e-commerce software. Customers can browse the extensive catalog and pay for their purchase online. The website features multiple product search capabilities, a newsletter sign-up and personalized customer accounts.