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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

B2C Portfolio of Services from Business to Consumer

PM Pool Service

PM Pool Service screen shot

PM Pool Service has made excellent use of the web to serve their existing customers. They encourage customers to sign-up for their email list. Twice a year emails are sent to customers to remind them to renew their seasonal pool services. The contracts for these services are on the website. Customers can easily specify their needs and safely pay with their credit card. In their first year on the web, PM Pools reduced paper contracts by more than 50 percent.


Signature Interiors and Gifts

Signature Interiors and Gifts screen shot

The challenge in designing this website was to focus equally on interior design services, furniture and accessories, and jewelry. No longer working from a store front location, the owner wanted to reach a local audience for interior design services and a broad audience for her merchandise. This website combines information about interior design services with case studies and testimonials, along with a catalog and shopping cart system with credit card processing. All pages are maintained by the client using the content management system.


Edward Terry Landscape

Edward Terry Landscape screen shot

Edward Terry wants you to see his beautiful designs and call him to schedule an appointment for his landscaping services. In that regard, his phone number is prominently displayed and there is no contact form. His two-page website features photographs of his designs including landscape, hardscape and structures with brief descriptions. The list of towns serves to help customers find his services via the search engines.


Iron Mountain Mechanical

Iron Mountain Mechanical screen shot

This website contains all the components needed by any business that provides services. The website explains who their customers are and the areas they serve. Customers can learn what services are offered, how Iron Mountain Mechanical works, and view their credentials. Case studies, customer testimonials, and a photo gallery help the customer get a feel for the quality of your work. A frequently asked questions (FAQ) page can be helpful in addressing the most common customer concerns.


Luna Chimney Sweeps and Hearth Products

Luna Chimney Sweeps and Hearth Products screen shot

This website has great before and after photos of repairs to hearths and chimneys. It also has candid pictures of work in progress. Smiling workers bundled up in parkas, high up on rooftops with snow on the ground reminds the do-it-yourself customer that this is a job best left to professionals. This website also clearly shows that photos don't have to be done by professionals to communicate your message.


Don-Martin Construction

Don-Martin Construction screen shot

When Don-Martin Construction opened a new location in Mechanicsburg, PA (in addition to their Hillsborough, NJ location), it made sense to update the website by placing a map right on the home page. Case studies, some testimonials, and a series of project photos combine to tell the story of the quality of their work and services. Descriptions of how they work, and what their services include, help promote customer contact while improving search engine ranking. A contact form includes location and phone numbers. Seasonal coupons are added to their Current Specials page at various times of the year.


Pat's Woodworks

Pat's Woodworks screen shot

This simple web site gets to the point and produces results. The home page fully explains the services that Pat provides along with his commitment to quality products and personalized service. A second page provides instructions on how to care for refinished hardwood floors, previously only available as a handout. There is a page of a custom border design installation details, explaining the installation. And finally the contact page. This simple web site generates an average of three leads per week -- exceeding leads derived through phone book ads.


Warehouse Junk

Warehouse Junk screen shot

Standard blogging software was customized to produce this website where new, but unused, home construction products can be bought and sold. It is a forum where home builders and professionals in the kithcen and bath industries could sell surplus, overstock, and return products. Those same professionals, as well as homeowners, could browse the website for special deals on unwanted products. Sellers pay for a listing; all transactions are between buyer and seller.