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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

B2C Portfolio of Services from Business to Consumer

Free Roofer Quotes

Free Roofer Quotes screen shot

Consumers can fill out a two-page form and receive quotes from participating roofers in their area. Articles about roofs and roofing provide information and provide content for search engines. While requesting a quote is free, local roofers pay a monthly subscription fee to access leads in their specified area. Payment processing supports all major credit cards. The website automatically collects payments, provides access codes to roofers. The rest is up to the roofer to contact the consumer.

www.freerooferquotes.com

Warehouse Junk

Warehouse Junk screen shot

Standard blogging software was customized to produce this website where new, but unused, home construction products can be bought and sold. It is a forum where home builders and professionals in the kithcen and bath industries could sell surplus, overstock, and return products. Those same professionals, as well as homeowners, could browse the website for special deals on unwanted products. Sellers pay for a listing; all transactions are between buyer and seller.

www.warehousejunk.com

Century 21 Solid Gold Realty

Century 21 Solid Gold Realty screen shot

Century 21 Solid Gold Realty is in Brick, NJ. Their website not only allows them to upload and promote their newest listings, but also showcase their upcoming open houses on the home page. Their listings are organized by type of residence and can also be sorted by city or price. The home buyer and seller sections have several informative sub-pages for the website visitor to browse. Their resources list assists the home buyer/seller in finding local professional services, while enhancing their ranking in the search engines. The contact form includes an option to sign up for their newsletter. The entire website's content is controlled by the client via a custom content management system (CMS).

www.century21solidgoldrealty.com

Edward Terry Landscape

Edward Terry Landscape screen shot

Edward Terry wants you to see his beautiful designs and call him to schedule an appointment for his landscaping services. In that regard, his phone number is prominently displayed and there is no contact form. His two-page website features photographs of his designs including landscape, hardscape and structures with brief descriptions. The list of towns serves to help customers find his services via the search engines.

www.edwardterrylandscape.com

Don-Martin Construction

Don-Martin Construction screen shot

When Don-Martin Construction opened a new location in Mechanicsburg, PA (in addition to their Hillsborough, NJ location), it made sense to update the website by placing a map right on the home page. Case studies, some testimonials, and a series of project photos combine to tell the story of the quality of their work and services. Descriptions of how they work, and what their services include, help promote customer contact while improving search engine ranking. A contact form includes location and phone numbers. Seasonal coupons are added to their Current Specials page at various times of the year.

www.don-martinconstruction.com

http://www.don-martinconstruction.com/

Pat's Woodworks

Pat's Woodworks screen shot

This simple web site gets to the point and produces results. The home page fully explains the services that Pat provides along with his commitment to quality products and personalized service. A second page provides instructions on how to care for refinished hardwood floors, previously only available as a handout. There is a page of a custom border design installation details, explaining the installation. And finally the contact page. This simple web site generates an average of three leads per week -- exceeding leads derived through phone book ads.

www.patswoodworks.com

PM Pool Service

PM Pool Service screen shot

PM Pool Service has made excellent use of the web to serve their existing customers. They encourage customers to sign-up for their email list. Twice a year emails are sent to customers to remind them to renew their seasonal pool services. The contracts for these services are on the website. Customers can easily specify their needs and safely pay with their credit card. In their first year on the web, PM Pools reduced paper contracts by more than 50 percent.

www.pmpools.com