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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

B2C Portfolio of Legal & Financial Services from Business to Consumer

Patrick and Kevin Bent CPA's

Patrick and Kevin Bent CPA'sr screen shot

Every page on this website has the most important information for both current and potential customers — address, phone and fax numbers, and a contact form. This information fits neatly in the right hand side bar. The basics are covered in this small website: services provided, customers, links to useful resources. Accounting services are often provided on-site, so a Google map and general directions are also provided.


Iandoli and Edens Attorneys at Law

Iandoli and Edens Attorneys at Law screen shot

Iandoli and Edens needed a new webmaster to take over the hosting of their existing website, to update the photos, to add some pages, and to maintain the content. Content is created by staff using word processing systems they are already familiar with, and then emailed to The Boulevard Group where content is converted for the web and published. Photos and graphics are also selected by Iandoli and Edens staff and forwarded for updating and publication.


Benson Thomson Agency

Benson Thomson Agency screen shot

To aid the consumer in understanding property and casualty insurance issues, the Benson Thomson Agency provides an extensive collection of information pages for all types of insurance coverage. The website visitor can complete detailed requests for quotes using forms that are encrypted over the Secure Socket Layer (SSL). All data is stored in a database for easy access by staff. One web page links to all provider's payment pages for the visitor's convenience. A Google map is embedded for map and directions.


Financial Management Corporation

Financial Management Corporation screen shot

Financial Management Corporation uses their web presence to recruit dedicated insurance professionals and to provide resources for their agents. Their website explains their unique lead program to recruits. It lists the life insurance carriers they work with and their numerous long-term care and disability partners. They offer a comprehensive collection of employee benefit services and annuities. A Frequently Asked Questions (FAQ) page addresses most of the recruit's questions, directing them to their contact form for consideration.