B2C Portfolio of Services from Business to Consumer
Kristina Michele Salon
Kristina Michele Salon needed a web presence to further promote their successful and thriving business. Like other local service businesses, their phone number is featured in the header on every page. Specials are highlighted on the home page. Separate pages have details on their specials, provide descriptions of their standard services, and call attention to bridal party and prom services. Stylist bios introduce their friendly and professional staff to prospective customers, emphasizing their education and expertise. Directions, a map, and a contact form are available for the visitor all on one page. A price menu, style book, and customer testimonials round out the website features.
Awakening Point
This website is full of information for the consumer with features to register and pay for a class on-line. General information about yoga, massage, and healing is available to learn about the disciplines, while specific information on classes, workshops, schedules, and fees is also readily available. Photos of classes-in-progress along with bios of the instructors provides the visitors with information to help them make the decision to enroll in a class and pay using PayPal. A contact form, map, directions, and a newsletter subscription provide the means to keep in touch. The website features an interactive calendar. All web pages, photos and calendar information are maintained by the owner. This website enjoys high rankings in the search engines for its targeted keywords.
Saint Francis Residential Community
The Saint Francis Residential Community website provides information for prospective residents and their families who are looking for senior living accomodations. Detailed information on the prices of the various rooms is easily available, including menus, activities, services and amenities. Interested visitors can apply on-line or simply use the contact form for more information or an appointment.
Kovacs Law Office
The Kovacs Law Office website is especially rich in information to include the many keywords that are relevant to his practice and to his clients. Each page on this website — professional bio, practice areas, representative cases, and legal tips — is a great example of how to include text in a web page for the benefit of both the search engines and prospects. The Helpful Links page helps both his clients and his search engine rankings. The directions page with embedded interactive map and the contact page with a form are essential to include for most professional consumer services.
McAdam Chiropractic
In order to get the McAdam Chiropractic website listed in the search engines, The Boulevard Group re-worked the web pages without changing the original design. Several graphic images of text were replaced with actual text &mdash the only stuff that search engines can read. The text footer, which includes the business name, address, and phone number, appears on every page. These small but significant changes have earned McAdam Chiropractic a page one placement when the keywords “chiropractic” and “bridgewater” are entered into a search engine.
West Laurel Hill Cemetery
West Laurel Hill Cemetery designed this web site in-house, but the site is now hosted and maintained by The Boulevard Group. A third-party-produced video on pre-planning has been installed on our servers and incorporated into a webpage. A geneology database system and condolence system were designed and implemented. Both systems support the ability for staff to maintain and control the content provided by visitor-contributors. The current site has several innovative features including news, calendar of events, on-line photo tour, and current service information.
Mendham Country Day School
This private preK-6 school uses their website to reach prospective families and to communicate with the families of current students. Admission procedures, tuition rates, and an on-line application form are readily available for prospects. Information and photos on early childhood, after school, and summer programs are also posted, along with homework policies, dress codes, academic calendar, etc. Brochures and other forms are available as PDF files. All information is maintained by staff using the content management system (CMS), including the ability to post emergency information on the home page, such as inclement weather closings.
Yadlon Law Offices
The Yadlon Law Offices website incorporates a content management system (CMS) allowing the staff to maintain the content of the web pages, and add new pages as needed. The website features a bio and plenty of information on William Yadlon's three areas of specialization — real estate, bankruptcy, and immigration. Specialized contact forms were created for each area specialization as well as a general information form.
Benson Thomson Agency
To aid the consumer in understanding property and casualty insurance issues, the Benson Thomson Agency provides an extensive collection of information pages for all types of insurance coverage. The website visitor can complete detailed requests for quotes using forms that are encrypted over the Secure Socket Layer (SSL). All data is stored in a database for easy access by staff. One web page links to all provider's payment pages for the visitor's convenience. A Google map is embedded for map and directions.
Rev. Annie S. Greenleaf
Interfaith minister Rev. Annie S. Greenleaf does not have a congregation. She reaches her followers through workshops, seminars, speaking engagements, conferences, and her writing. She conducts her ministry at local venues, churches, and the YMCA. The website promotes all these activities with descriptions of her services and a calendar of events. The website includes a contact form for information and links to related websites.
Financial Management Corporation
Financial Management Corporation uses their web presence to recruit dedicated insurance professionals and to provide resources for their agents. Their website explains their unique lead program to recruits. It lists the life insurance carriers they work with and their numerous long-term care and disability partners. They offer a comprehensive collection of employee benefit services and annuities. A Frequently Asked Questions (FAQ) page addresses most of the recruit's questions, directing them to their contact form for consideration.