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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

B2C Portfolio of Services from Business to Consumer

Artemis Animals

Artemis Animals screen shot

Taking care of someone's pet is a large responsibility. Having a website that promotes Artemis Animal's pet sitting and dog walking credentials goes a long way towards building up that credibility. Highlighting Artemis Animal's philanthropic efforts shows the commitment in helping animals outside of the business. Contact information and request form, along with policies and procedures round out the website.


Virtual Memories

Virtual Memories screen shot

There is no better way to preserve memories and tug on the heartstrings than to have family photos preserved on DVD and set to music. All products are custom-made to order, and the price varies with complexity, so payment processing is not needed. The website includes a mechanism for customers to upload digital photographs or original music to the merchant for inclusion in the DVD. The same mechanism is used to allow the customer to preview the production in various stages of development. Flash versions of sample audio/video Virtual Memories DVDs are included in the website as demos.


Kristina Michele Salon

Kristina Michele Salon screen shot

Kristina Michele Salon needed a web presence to further promote their successful and thriving business. Like other local service businesses, their phone number is featured in the header on every page. Specials are highlighted on the home page. Separate pages have details on their specials, provide descriptions of their standard services, and call attention to bridal party and prom services. Stylist bios introduce their friendly and professional staff to prospective customers, emphasizing their education and expertise. Directions, a map, and a contact form are available for the visitor all on one page. A price menu, style book, and customer testimonials round out the website features.


Medical Aesthetics

Medical Aesthetics screen shot

Medical Aesthetics already had a strikingly designed, Asian-inspired website. They needed to take it to the next level so they could maintain the content themselves. The updated website looks very much like the original version, but behind the scenes, it is maintained by staff using a content management systsem. Features include on-line forms and a photo gallery.


Awakening Point

Awakening Point screen shot

This website is full of information for the consumer with features to register and pay for a class on-line. General information about yoga, massage, and healing is available to learn about the disciplines, while specific information on classes, workshops, schedules, and fees is also readily available. Photos of classes-in-progress along with bios of the instructors provides the visitors with information to help them make the decision to enroll in a class and pay using PayPal. A contact form, map, directions, and a newsletter subscription provide the means to keep in touch. The website features an interactive calendar. All web pages, photos and calendar information are maintained by the owner. This website enjoys high rankings in the search engines for its targeted keywords.


McAdam Chiropractic

McAdam Chiropractic screen shot

In order to get the McAdam Chiropractic website listed in the search engines, The Boulevard Group re-worked the web pages without changing the original design. Several graphic images of text were replaced with actual text &mdash the only stuff that search engines can read. The text footer, which includes the business name, address, and phone number, appears on every page. These small but significant changes have earned McAdam Chiropractic a page one placement when the keywords “chiropractic” and “bridgewater” are entered into a search engine.


Hooves, Paws, Tails & Claws Pet Care

Hooves, Paws, Tails & Claws Pet Care screen shot

When the service you provide involves entering a customer's home and spending time with their very precious pets, you need to provide information that will reassure them of your expertise, your love of animals, your readiness to respond to emergencies, and your respect for their property. Bios of your employees are also essential for any service where you enter their lives on such an intimate level. Contact information and form, along with policies and procedure round out the package.


Val's Pals

Val's Pals screen shot

This one page website has enough information to tell the story without being overwhelming. Val heads her page with photos of her own pets, followed by personal and professional information, and contact details. Below the fold, the visitor will scroll to read testimonials from happy clients that provide the warmth that the prospective customer is looking for in order to make a decision to call. Finally, at the bottom of the page, Val uploads photos of her recent clients using a simple content management system.


Children's Carousel Learning and Day Care Center

Children's Carousel Learning and Day Care Center screen shot

This children's day care center website very simply and effectively presents and promotes their services to the prospective customer. Cheerful colors with a crayon design element, bright photographs of smiling and busy children, clear and brief explanations of services provided, expertise, and dedication combine to send the message that Children's Carousel should be on your list of places to call. A Google map and contact form round out the website functionality.


Mendham Country Day School

Mendham Country Day School screen shot

This private preK-6 school uses their website to reach prospective families and to communicate with the families of current students. Admission procedures, tuition rates, and an on-line application form are readily available for prospects. Information and photos on early childhood, after school, and summer programs are also posted, along with homework policies, dress codes, academic calendar, etc. Brochures and other forms are available as PDF files. All information is maintained by staff using the content management system (CMS), including the ability to post emergency information on the home page, such as inclement weather closings.


Rev. Annie S. Greenleaf

Rev. Annie S. Greenleaf screen shot

Interfaith minister Rev. Annie S. Greenleaf does not have a congregation. She reaches her followers through workshops, seminars, speaking engagements, conferences, and her writing. She conducts her ministry at local venues, churches, and the YMCA. The website promotes all these activities with descriptions of her services and a calendar of events. The website includes a contact form for information and links to related websites.


Saint Francis Residential Community

Saint Francis Residential Community screen shot

The Saint Francis Residential Community website provides information for prospective residents and their families who are looking for senior living accomodations. Detailed information on the prices of the various rooms is easily available, including menus, activities, services and amenities. Interested visitors can apply on-line or simply use the contact form for more information or an appointment.


West Laurel Hill Cemetery

West Laurel Hill Cemetery screen shot

West Laurel Hill Cemetery designed this web site in-house, but the site is now hosted and maintained by The Boulevard Group. A third-party-produced video on pre-planning has been installed on our servers and incorporated into a webpage. A geneology database system and condolence system were designed and implemented. Both systems support the ability for staff to maintain and control the content provided by visitor-contributors. The current site has several innovative features including news, calendar of events, on-line photo tour, and current service information.