B2C Portfolio of Services from Business to Consumer
Kristina Michele Salon
Kristina Michele Salon needed a web presence to further promote their successful and thriving business. Like other local service businesses, their phone number is featured in the header on every page. Specials are highlighted on the home page. Separate pages have details on their specials, provide descriptions of their standard services, and call attention to bridal party and prom services. Stylist bios introduce their friendly and professional staff to prospective customers, emphasizing their education and expertise. Directions, a map, and a contact form are available for the visitor all on one page. A price menu, style book, and customer testimonials round out the website features.
Awakening Point
This website is full of information for the consumer with features to register and pay for a class on-line. General information about yoga, massage, and healing is available to learn about the disciplines, while specific information on classes, workshops, schedules, and fees is also readily available. Photos of classes-in-progress along with bios of the instructors provides the visitors with information to help them make the decision to enroll in a class and pay using PayPal. A contact form, map, directions, and a newsletter subscription provide the means to keep in touch. The website features an interactive calendar. All web pages, photos and calendar information are maintained by the owner. This website enjoys high rankings in the search engines for its targeted keywords.
Saint Francis Residential Community
The Saint Francis Residential Community website provides information for prospective residents and their families who are looking for senior living accomodations. Detailed information on the prices of the various rooms is easily available, including menus, activities, services and amenities. Interested visitors can apply on-line or simply use the contact form for more information or an appointment.
Century 21 Solid Gold Realty
Century 21 Solid Gold Realty is in Brick, NJ. Their website not only allows them to upload and promote their newest listings, but also showcase their upcoming open houses on the home page. Their listings are organized by type of residence and can also be sorted by city or price. The home buyer and seller sections have several informative sub-pages for the website visitor to browse. Their resources list assists the home buyer/seller in finding local professional services, while enhancing their ranking in the search engines. The contact form includes an option to sign up for their newsletter. The entire website's content is controlled by the client via a custom content management system (CMS).
Edward Terry Landscape
Edward Terry wants you to see his beautiful designs and call him to schedule an appointment for his landscaping services. In that regard, his phone number is prominently displayed and there is no contact form. His two-page website features photographs of his designs including landscape, hardscapes and structures with brief descriptions. The list of towns serves to help customers find his services via the search engines.
Don-Martin Construction
When Don-Martin Construction opened a new location in Mechanicsburg, PA (in addition to their Hillsborough, NJ location), it made sense to update the website by placing a map right on the home page. Case studies, some testimonials, and a series of project photos combine to tell the story of the quality of their work and services. Descriptions of how they work, and what their services include, help promote customer contact while improving search engine ranking. A contact form includes location and phone numbers. Seasonal coupons are added to their Current Specials page at various times of the year.
Kovacs Law Office
The Kovacs Law Office website is especially rich in information to include the many keywords that are relevant to his practice and to his clients. Each page on this website — professional bio, practice areas, representative cases, and legal tips — is a great example of how to include text in a web page for the benefit of both the search engines and prospects. The Helpful Links page helps both his clients and his search engine rankings. The directions page with embedded interactive map and the contact page with a form are essential to include for most professional consumer services.
McAdam Chiropractic
In order to get the McAdam Chiropractic website listed in the search engines, The Boulevard Group re-worked the web pages without changing the original design. Several graphic images of text were replaced with actual text &mdash the only stuff that search engines can read. The text footer, which includes the business name, address, and phone number, appears on every page. These small but significant changes have earned McAdam Chiropractic a page one placement when the keywords “chiropractic” and “bridgewater” are entered into a search engine.
Pat's Woodworks
This simple web site gets to the point and produces results. The home page fully explains the services that Pat provides along with his commitment to quality products and personalized service. A second page provides instructions on how to care for refinished hardwood floors, previously only available as a handout. There is a page of a custom border design installation details, explaining the installation. And finally the contact page. This simple web site generates an average of three leads per week -- exceeding leads derived through phone book ads.
PM Pool Service
PM Pool Service has made excellent use of the web to serve their existing customers. They encourage customers to sign-up for their email list. Twice a year emails are sent to customers to remind them to renew their seasonal pool services. The contracts for these services are on the website. Customers can easily specify their needs and safely pay with their credit card. In their first year on the web, PM Pools reduced paper contracts by more than 50 percent.
West Laurel Hill Cemetery
West Laurel Hill Cemetery designed this web site in-house, but the site is now hosted and maintained by The Boulevard Group. A third-party-produced video on pre-planning has been installed on our servers and incorporated into a webpage. A geneology database system and condolence system were designed and implemented. Both systems support the ability for staff to maintain and control the content provided by visitor-contributors. The current site has several innovative features including news, calendar of events, on-line photo tour, and current service information.
Yadlon Law Offices
The Yadlon Law Offices website incorporates a content management system (CMS) allowing the staff to maintain the content of the web pages, and add new pages as needed. The website features a bio and plenty of information on William Yadlon's three areas of specialization — real estate, bankruptcy, and immigration. Specialized contact forms were created for each area specialization as well as a general information form.
Rev. Annie S. Greenleaf
Interfaith minister Rev. Annie S. Greenleaf does not have a congregation. She reaches her followers through workshops, seminars, speaking engagements, conferences, and her writing. She conducts her ministry at local venues, churches, and the YMCA. The website promotes all these activities with descriptions of her services and a calendar of events. The website includes a contact form for information and links to related websites.
Hawk Pointe Ladies Golf
Every year Hawk Pointe Ladies Golf sponsors Rally for the Cure in support of the mission of Susan G. Komen for the Cure. This pro bono website has the full schedule of events, sponsorship opportunities, on-line member registration, and a PDF download for non-member participation. The website includes contact information, a map, directions, and the current weather conditions.