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“Rev Up Your Website Traffic: 10 Strategies you can master today”

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This PDF report is a revised version of Mark Beck's presentation at NJ Entreprenuer's Forum.

Portfolio of Community Organization Websites

Oak Hill Golf Club

Oak Hill Golf Club screen shot

Oak Hill Golf Club needed a total redesign of their existing website. They wanted to attract new members and provide information on services and events for current members. The golf course is beautifully portrayed in a photo gallery of stunning aerial photography, with score card statistics, a gallery of wildlife inhabitants, and membership information. A content management system allows the restaurant and pro shop to promote upcoming outings and dining specials in the calendar with forms for registration, where needed. Contact information is provided for all officers and departments, and a map is provided for guests and prospects.


Executive Women's Golf Association of Northern New Jersey

Executive Women's Golf Association of Northern New Jersey screen shot

This chapter of a national women's golf association has a volunteer-maintained website that does it all. Golf, social and educational events are published, with provision for online registration and payment. Prior to the golf season, members can join a league and be informed of vacancies available, if any. A forum allows members to network and set up tee times with other members. Area golf courses and sponsors are prominently listed. PDF versions of newsletters are available online. Information about volunteering, chapter policies and golf etiquette are posted, along with officer and chair contact information, and any necessary downloadable forms.


Hawk Pointe Ladies Golf

Hawk Pointe Ladies Golf screen shot

Every year Hawk Pointe Ladies Golf sponsors Rally for the Cure in support of the mission of Susan G. Komen for the Cure. This pro bono website has the full schedule of events, sponsorship opportunities, on-line member registration, and a PDF download for non-member participation. The website includes contact information, a map, directions, and the current weather conditions.


Central Jersey Dance Society

Central Jersey Dance Society screen shot

The Central Jersey Dance Society maintains the content on this very active website using an open source content management system. The website includes a calendar of upcoming workshops and dance events, with an archive of past events. A log of income and expenses for each dance event is maintained to assist dance managers with their record-keeping. Maps and directions are provided for all event locations. The photo gallery shows people of all ages dancing and socializing. Dance enthusiasts can also subscribe to the society's electronic newsletter.


Community Action Partnership of Warren County (CAP)

Community Action Partnership of Warren County (CAP) screen shot

Community Action Partnership of Warren County (CAP) is a grassroots coalition of concerned citizens who wanted a website they could maintain themselves. The website features videos to get the message across. A list of members and links to sponsors are available along with links to other worthwhile and related resources. The homepage features upcoming events and a fast fact. A contact form is provided for additional information and comments.


Mount Olive Township Education Foundation

Mount Olive Township Education Foundation screen shot

Mount Olive Township Education Foundation provides monetary grants to local teachers with innovative education programs for K-12 curricula. Information and application forms are available on the website. They also accept donations via PayPal, and provide information about their annual book sale and various fundraising events which raise the money for these grants. Links to local resources and contact information are also provided.


Rutgers Crew Association

Rutgers Crew Association screen shot

This website for Rutgers Crew Association was created for alumni, family and friends of Rutgers rowing programs, and contains a Flash video showing the history, training and racing in stills and video set to music, along with a written history. The photo gallery contains team photos available for purchase. The focus of the organization and the website have shifted recently from promoting events and athletes to becoming an activist organization dedicated to reinstatement of the eliminated sport.


TKE and Friends

TKE and Friends screen shot

This website for the Tau Kappa Epsilon fraternity alumni and friends from Susquehanna University was originally developed for a reunion to be held in the Summer of 2003. At reunion time it features extensive reunion-related information, a mailing list to keep alumni informed, and a very popular photo gallery. The website was expanded to include a members-only online directory and a classified ad section. News about brothers' children and families is occasionally featured, along with a memorial section. Since the development of the website, the brothers meet more frequently with impromptu golf outings, picnics, and nights out. Brothers can also reach out to each other in times of personal emergency more easily.